2025 Nielsen Dma Rankings. Dmas are ranked by population size, influencing the strategic importance and advertising costs. Below is a list of the top 200 designated market areas (dmas) and their nielsen rankings television season.
Broadcast, both television and radio, remains a cornerstone of most marketing campaigns. A dma® region is a group of counties and zip codes that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.